Portfolio

Work

Real systems built for real brands. Project case studies up top, then the broader topic pages where we walk through the use cases by industry.

Featured

AI Production

TVCs Process

From script to final cut. Five stages, clear approval gates, and a film built only from pieces you already signed off.

AI Systems

Market Intelligence Briefing

A briefing skill on Claude. Pulls from many APIs, synthesizes a real deck. Diligence work, in minutes, not weeks.

AI Video Production

Burjeel Hospital

Four minutes at 8K, in 4:1 ultra-wide, for the wall on the anniversary night. Five days, end to end.

AI Production

PepsiCo

Four brands. Three options each. The pick refined to day, sunset, night. All on an LED screen.

Recent

AI Systems

Consistent Characters

Lock a cast, lock a product, lock a world. Generate on demand across single shots, full storyboards, reference matches, and hero variations.

Workflow

Brief to Content

An approved deck becomes a storyboard. Every slide gets a hero frame, supporting angles, and variations.

AI Systems

Replace Agency

An end-to-end Campaign Engine. Lo Fi and Hi Fi mix in one go, up to thirty assets per run.

AI Production

Meena

Two weeks became one week, then thirty hours, with a global generation outage in the middle. The system held.

AI Production

RTA, spec ad

A spec commercial built layer by layer on our generation engine, from characters and environments through motion, edit, and sound.

AI Production

Bank Card / WEFI

A spec ad built for the feed, with the product carried through every hook instead of parked in the middle.

AI Production

Hajj Media

Three films for a Hajj exhibition in Saudi Arabia. Cultural correctness built into every prompt, delivered and signed off.

AI Systems

Generating Assistant

Reference assets first, shots second, provenance always. The production system every frame we generate runs through.

AI Systems

Zaggy

Six AI agents run sales, ops, finance, content, and research. Nothing goes out without a human tap.

AI Systems

Content OS

Record, understand, auto-edit, review, post, learn. One loop where the human only signs off on taste.

Craft

The Shot Bank

Ask an AI model for cinematic and you get generic. We encoded 186 real film techniques it can actually speak.

AI Systems

From Scripts to System

A working toolkit collapsed under its own weight. We kept the rules, deleted the scripts, and rebuilt around one source of truth.

Craft

9/10 Is the Floor

Our own campaign, honestly graded at 3 to 5 out of 10 on day one. The discipline that moved the floor.

Studio

Operating Principles

Approve before we scale. Gates are sacred. Two rounds, one voice. The rules every engagement runs on.

AI Systems

Reviewing the Machine

Generation is cheap. Judgment is not. The review layer where taste gets enforced on every batch.

Craft

Debugging AI Prompts

A generation defect is a bug with a root cause. Six real defects, traced and fixed at the source.

AI Production

WADI

The land creates the project. A 90-second AI brand film for an Abu Dhabi masterplan, delivered, with the making-of shown in full.

[Sample lock grid]

AI Production

Images Process

One sample locks the look, then the full set is produced to match it exactly. Consistent from the first image to the last.

Topics

Industry walk-throughs. The use cases by sector, with the shipped work and the demo galleries underneath.

Topic · Fashion

AI in Fashion

Where AI actually works in fashion right now. Try-on, editorial generation, model variation, and SKU testing. The use cases that ship this quarter.

Topic · Food + FMCG

AI in Food and FMCG

Hero food shots without a stylist. Packaging mockups before print. Three time-of-days for the same hero, same afternoon. The food brief, rebuilt.

Topic · Real Estate

AI in Real Estate

Virtual staging that closes deals. Restyling for the buyer profile. Off-plan units rendered before construction. Listing imagery, rebuilt.

Topic · Healthcare

AI in Healthcare

Brand films, facility visualization, patient-journey stories, localization. What AI production does for healthcare marketing.

Topic · Automotive

AI in Automotive

Campaign-grade car stills, full angle coverage without a shoot day, and the continuity problems nobody warns you about.

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