Spec ad for the RTA. Layered live.
Spec work is honest. Nobody paid us to do it, we just wanted to. So we got to make exactly what we would want to make if we had been hired. Pure taste, no compromises.
What this is
A self-initiated spec commercial for the RTA. Nobody paid us to do it. We pitched ourselves on what their next campaign could look like and built it.
Seedance handled the motion. A lot of separate elements got assembled into the final cut. We had a lot of fun making it.
We built the whole spec ourselves
Spec work is honest. Nobody briefed us, nobody set the budget, nobody approved the cut. So we got to make exactly the thing we would have made if we had been hired. Pure taste, no compromises.
Show the kitchen, not just the cake
Most reels show the cake. This page shows the kitchen.
We break down every element that went into the spec. Characters, environments, motion plates, edits, sound. The way it actually came together. Most people only ever see the final commercial, never how it was assembled.
Want a spec for your brand?
Sometimes the fastest way to figure out what AI can do for you is for us to make a spec piece. Fifteen minutes and we can talk through it.
Book a 15 minute call